Biplob Ghosh Rahul, Founder and CEO, eCourier Ltd.

Interviewed By Sumaiya Siddique, MBR Team

MBR: eCourier is one of the major players in logistic ecosystem in local industry. What made you enter into this market and how has eCourier started its journey?

Biplob G Rahul: It is silly but better to say one thing about me is that adrenalin flows through my veins every minute and that was the reason I chose logistics as my business passion where the industry never sleeps. Besides, I have tried to find out the difficulties my countrymen face and that was my first and foremost motive to run my wheels to move the emotion of my fellow countrymen through parcel deliveries. Logistics sector is thriving and it is fast becoming an area of interest for the new generation. Logisticians populate almost every field from retail to finance to government. In the private sector, it handles shipping, distribution, warehousing and quick deliveries to customers. Even in the times of economic struggle, the logistics industry has continued to grow with jobs across the sector in everything from manual warehouse work to supply chain management.

MBR: eCourier has recently launched a variety of services to expedite its operations such as ‘air-parcel’. Will you kindly tell us more about the services and their contribution in adding value?

Biplob G Rahul: We are in the era of digitization. We have made our life a lot more hassle free through
digital supports. It was always bugging me how to be more tech enabled and help the SMEs of our country which will help them to conquer more. E-commerce and F- commerce sectors are the emerging side of this digital era. I wanted it to last long and that made me keep pushing myself to make this whole process easier. So, I kept adding value to my products and thought to give people the fastest service in one platform. Through the aforementioned service, users are able to send their urgent documents and parcels within the same day to any airport based district zone. So, that is how I am still learning and growing with the new ideas.

MBR: Online purchases have become very popular among customers as a result of the pandemic. We believe, eCourier has also experienced increased demand in this Covid era. Could you tell us how you managed to deal with such growth in demand?

Biplob G Rahul: The pandemic has been a huge wake-up call for all of us. Businesses that had considered their way outs to be resilient suddenly found out that they were not actually. Businesses and industries that had resisted change suddenly found themselves embracing it.
Of course, when a pandemic breaks out, it is alarming, but life cannot get stuck and we have to fight back and that is what we did. Covid-19 gave consumers a new way of thinking. Our thought process have changed now. Now we know, work from home can be a thing also. So, the pre-new normal phase made us learn a lot and we have jumped in every possible way to grab everything we could in order to support our merchants and clients. Business demands were not the same and so many transitions happened. In that critical time, we have run through COD service and cashless delivery also through BOD (bKash on Delivery). The journey from lockdown to ‘pre-new normal’ and then to new realities needed a reassessment of today’s supply chains based on a changed environment and a potential new set of priorities and we have managed to pull that off.

MBR: With several notable players in the market and a growing e-commerce customer base, how are you foreseeing this market to evolve in coming years and how is eCourier planning to increase their market foothold?

Biplob G Rahul: Well, for me, it is actually good to have notable market players. It helps me to think and reshape my ideas. With the growing customer base, it is actually healthy to have competitors and this shows a future of steady upward trend with less signs of decline. But, what is even more interesting is that the global e-commerce sales have been steadily eating up the worldwide retail market and here we are only focusing on quality service commitment, faster delivery and larger network coverage based service.
But, we want to grab this opportunity. We want to expand in every possible way to hold the market and create demand where it is required. eCourier is planning to set the trend for that. As our catchphrase is “We move emotions”, we do want to serve people with the best solutions so that their emotions get overwhelmed and it is helpful for both ends.